Search Engine Optimisation (SEO) is an important digital marketing tool that assists in achieving your business goals. Its core function is to increase the visibility and searchability of your brand or product/service through optimisation in online searches. Outcomes include boosting rankings, increasing revenue and return on investment. Below, 7 components have been listed which support the notion that SEO is important for your business.
1. Boost In Organic Searches
Organic search results (online search results without paid advertisement) return listings on the Search Engine Results Page (SERP) which have most relevant to the themes entered into the search bar. It’s ideal for your website to be ranked towards the top of the SERP, as this will increase visibility. In order to optimise your website and avoid unwanted negative impacts, watch out for the following:
- Broken links
- Coding errors
- Duplicate pages
- Incorrect language and sequencing
In the same vein, there are some aspects which are important to include:
- Clear and relevant keywords
- URL’s which include keywords and are descriptive and concise
- Effective; Headings, Meta descriptions and Title/Alt Tags
- Page speed
2. Positive User experience
A positive visitor experience is crucial as it reflects the essence of your brand. Therefore, creating a seamless user experience means offering consumers information they want quickly and easily. In turn, this can help to establish brand credibility.
Through adapting your businesses’ website to work on any device and increasing the load speed of your page, this will decrease your bounce rate. By implementing a simplistic website structure and information, it will increase the likelihood of consumers to transition to loyal customers.
3. Increased Visibility
When your website appears on the SERP in a highly ranked position, this signals to consumers that your brand is reliable and trusted. It also means that your website page is more accessible, therefore will generate more traffic. Engagement will likely increase if the information listed is relevant, helpful and easy to navigate from the consumer’s end. As a result of increased traffic, there is potential for consumer purchases.
The primary reason to use SEO is the effects it can have on business growth. By driving traffic through organic search, it means consumer awareness of your website is increased.
By maintaining an online presence that is ranked well compared to similar sites on the SERP, it helps build brand authority. Thus, instating credibility and trust. Through establishing a relationship with prospective consumers as an expert in the industry, there exists an opportunity to increase revenue through sales.
5. How Long Does it Take To Build SEO?
SEO success is dependant on multiple factors, including website age, previous SEO and website structure. Above all, it is important to be mindful and realistic of the time it will take to see improvement of engagement/growth. In short, it is a long term marketing strategy.
After the initial implementation of SEO, there is a large waiting period before results become apparent. On average, there are between 4 days-1 month for your newly established website to appear on the SERP after it is assessed and indexed by google. In addition, it will likely take between 4-6 months of consistent SEO management before the first stage of real results becomes apparent.
6. Blog Posting To Build SEO
There are many benefits to having a blog for the purpose of SEO. Blogs are crawled (this is when a search engine instructs a bot to read your page) and indexed (search engine identifying information) faster than a static website. Moreover, blogs attract a higher traffic count, especially if there is a consistency of posting.
Although a blog requires long term commitment and effort, the results are well worth it. Blogs are an excellent tool for driving traffic using specific keywords that you wouldn’t often be able to target.
Depending on your industry, there are plenty of blog topics to discuss, including customer questions or a new product/service/feature of your brand. In order to further increase traffic and crawl rate, it is a good idea to share your blog with other bloggers or influencers.
7. Return on Investment Through SEM
Search Engine Marketing (SEM) is a step further from SEO, aiming to return results through both organic and paid advertisement on social media and search engines. Given the time it takes to build SEO for your website, SEM can be used to generate traffic early on in your website’s lifespan.
This form of marketing is beneficial for companies that aim to increase brand awareness by engaging a new or specific target audience. Although not essential in SEO, SEM provides a platform to target your ideal consumer directly through paying for Ad space if your business has the budget.
Your business would pay-per-click (PPC) in this structure, meaning you are charged every time someone clicks on your ad. Therefore, if using SEM, there is significant importance of converting traffic to gain a return on investment (ROI). So, it is crucial to maintain relevancy to avoid paying for clicks that don’t have a return.
Overall, it is evident that implementing SEO is beneficial as it can help a business of any size achieve goals such as increased brand awareness, visibility and revenue. If you are interested in driving your businesses’ SEO, click here.