With technological innovation growing at an unprecedented rate over the past decades, multiple opportunities have emerged for marketing in online settings. The proliferation of social media channels has allowed businesses to interact with customers and guide them in the decision-making process. Importantly, more than half of the world’s population is now active on social media. This means that social platforms remain a critical mode of building brand awareness and ultimately growing your business. Therefore, this article will outline the strategic significance of social media management & marketing for businesses.
Why is it important?
Social media marketing is the use of social platforms to connect with your audience. Subsequently, social media management coordinates processes to assist businesses in staying on top of all active social platforms. Importantly, social media management & marketing coincide and therefore are equally important in generating interest and nurturing leads.
Social Media Marketing
There are now more than 4.5 billion social media users around the world. As a result, social media offers many opportunities for both customers and businesses. Customers are able to utilise social media to interact with brands to voice their opinion and help them in evaluating goods and services. On the other hand, businesses use social media marketing to communicate with customers and boost leads and sales. The following are a number of reasons why social media marketing is important for creating lifetime value:
Grow your audience
Marketing using social media gives your business a window into the most prevalent market online. Additionally, social media is one of the least expensive ways of growing your business. A benefit of social media marketing is that you don’t have to employ paid ads to market your brand. Your page can grow sufficiently by simply posting relevant and captivating content consistently. Through frequent social posts on various channels, you can remind your target audience that you exist and thus build brand awareness.
Build a community
With well crafted and captivating content, you are likely to build an active community around your brand on social. Moreover, with the assistance of employees and current customers in liking and sharing your content, you can reach more audiences. Every employee has their own network which could mean potentially reaching hundreds of contacts. Along with this, Interacting with customers will allow your business to build strong rapport and trust. In short, social media marketing creates an impression in the mind of prospective customers to allow your business to be in the top of their minds whenever they search or think about buying a similar product or service.
Generate leads and boost conversions
Businesses can improve lead generation through posting content that is beneficial and addresses customers’ pain points. More than 50% of marketers say they use their social media budget for lead generation. This is to say that their main goal is to find new leads in order to convert them into paying customers. Significantly, presence on channels that your ideal customers frequent, ensures that you are targeting the audiences who are most likely to convert into customers.
Social Media Management
Businesses use social media management to support their social media marketing and strategies. Essentially this is the ongoing process of creating, scheduling, analysing and engaging with content posted on social media. Thus allowing businesses to capitalise on the surging popularity of social platforms. By using social media management, businesses can:
Establish a unified brand
The significance of managing social media is allowing you to recognise if your content across channels is alike and therefore creating a unified brand image. Ultimately, brand consistency equates to brand recognition. Brand consistency ensures that your brand is easily recognisable across all marketing touchpoints. This produces a cohesive brand identity and unifies the experience for both existing and prospective customers.
Today, most businesses will have more than one active social channel for their marketing efforts. Thus, resulting in a lengthy ongoing process of logging in and out of each individual profile to create and post content. Therefore, social media management involves creating a list of tasks that need to be completed across platforms.
With this in mind, most marketers employ social media management tools to aggregate all social profiles into one spot and streamline workflows. By managing your social media effectively you will be able to gain the most out of this influential channel.
Create a cross-platform content calender
Social media management will often involve developing a cross-platform calendar to plan and organise social posts. This calendar serves as a reference point for you and your team. By planning this ahead you will keep content organised and on track. This will eliminate any potential last-minute planning and ensure consistent posting. As aforementioned, social media management tools will be highly beneficial and allow you to publish posts during high engagement periods, schedule posts in advance and avoid repetitive posts.
If you want to engage with your prospective customers, you have to be where they are. Therefore, it is almost impossible for any business to thrive without a social media presence. It is never too late to start your social media marketing and management. Create a profile today and watch your business grow.
Engage meaningfully with customers
A key responsibility in social media management is interacting with your audience. This involves responding to both positive and negative comments to demonstrate that your business cares. This in turn provides you with more opportunities to build brand loyalty, increase word-of-mouth referrals and increase sales.
BUSINESSNAV’s social media marketing agency can attract and hold the attention of a vast demographic of people to increase your digital presence and rocket your business to growth. Contact us today via the form below to find out more about BUSINESSNAV and how we can help navigate your business to growth: