In order to stay competitive, businesses will need to adjust their digital presence to be more visible, valuable and available to their customers. One key approach to go about this is putting emphasis on SEO for your company’s website. This prompts the burning question of how much does SEO cost monthly? If you’re curious about how much you should really pay for SEO in Australia then keep reading…

Why do businesses need SEO?

Engaging content can only do so much without an audience to engage. That is where search engine optimization (SEO) is used to enhance the quality and quantity of traffic to your website by way of onsite changes. It is a set of practices that can anticipate customers intent, understand what content they engage with the most, thus allowing you to produce relevant content.

In order to stay competitive and at the top of the mind for consumers in key moments, many, if not most businesses are employing SEO. SEO is a viable and cost-effective way to create long-term brand awareness, expand your target audiences and earn more revenue. Furthermore, a site that ranks high on search engine results pages (SERPS) is generally regarded as high-quality and reliable. In turn, this boosts the credibility of your business in customers’ eyes. There’s no doubt that SEO is a pivotal part of any digital marketing strategy.

How much does SEO

SEO pricing factors in Australia

When it comes to SEO pricing, there is no magic number that you should expect to pay. The amount that you end up paying for SEO services will depend on a myriad of different factors, including:

  • The current technical state of your site. If your site does not already use lucrative keywords associated to your content then it may require more work to make your website rank high on SERPs. Thus, SEO costs will increase. Smilarly, if your website has multiple pages then it will take significantly more work to improve.
  • The consultant’s experience. If your agency have been in the field for years, it may cost a little more for SEO. However, at least you’re getting expert advice.
  • Length of SEO consultant’s retainment. It’s obvious…the longer you retain an SEO consultant the more you will end up paying.
  • The number of areas your operate in. A smaller business won’t require as much time or effort as a multinational corporation. Depending on where you
  • Industry competitiveness. If your business operates in a niche market with limited competition then it will be relatively easy to improve your website visibility. Alternatively, the SEO costs will become more elaborate if you provide services or products that every other firm is offering.

How much does SEO cost monthly?

The cost of SEO monthly is not a set figure. It is heavily dependent on your service provider’s payment model and the period you retain their consulting services for. However, according to WebFX, on average the cost of SEO in 2022 ranges from $750 to $2000 per month, $80 to $200 per hour, or $5000 to $30,000 per project.

Generally, the more experience an SEO consultant has the more it will cost you. Monthly pricing models are generally the most popular for businesses that intend to utilise SEO services on an ongoing basis. Depending on what you are trying to achieve with an SEO strategy, and whether you operate in a high competition industry will heavily impact price. On the cheaper side of SEO – for around $500 per month – an agency could perform basic SEO tasks such as on-page optimisation and copywriting. At the more expensive end – $4000 per month – SEO consultants can create a high-quality SEO strategy and monitor it to make refinements as the strategy progresses.

Alternatively, while not very common, a business may hire an agency to execute a one time SEO strategy for an upcoming project. However, due to varying project scopes and timeframes, it is difficult to provide a set figure for per-project SEO strategies.

The risks of a cheap SEO agency

Similar to how much does SEO cost monthly, how much you pay is dependent on your business type and your budget. If you are a fairly new business, you may not have the room in your budget for an in-depth SEO consultancy service. However, this does not mean you should opt for a cheap SEO agency. It is better to not implement SEO than hiring cheap SEO agency’s. This may cause you to spend much more money cleaning up the bad SEO work and it is sometimes very hard to recover. Do your research before taking on board consultancy from a cheap SEO agency.

There are many reasons why SEO can become an expensive investment. Good SEO costs so much because it means relying on skill, experience, and regular upkeep and maintenance to increase the visibility of your website on those search engine result pages. While there are some simple fixes and simple optimisations that you can focus on yourself, many of the other tasks are too complex to undertake without professional experience.

Key Takeaways On How Much SEO Costs Monthly

If you are looking to reach more audiences through SEO, remember that SEO is an investment. You will not achieve results immediately; however, all marketers know that it is well worth it. Unlike PPC, SEO is a long-term investment that will continue to provide results even if you halt spending. SEO takes time to show results and it often relies on the expertise of an SEO specialist to develop and grow your strategy.

Are you interested in growing your SEO strategy? Our team of experts are here to help boost your SEO to make sure you’re showing up on the Search Engine Results Page (SERP).

Feel free to send us a message below or pick up the phone and call 1300 249 628.