by Kim Nguyen | Nov 30, 2021 | Marketing
In our media-filled world, you need to know how to grab customers’ attention effectively. Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales. Essentially, it is a strategy focused...
by Kim Nguyen | Nov 10, 2021 | Marketing
Today, most online marketing campaigns feature various strategies that are consolidated into one overarching plan. Despite many marketing strategies operating seamlessly as one, it is essential to understand the distinctions. Social media marketing and content...
by Kim Nguyen | Oct 21, 2021 | Marketing
Email Marketing continues to be an essential medium for direct and cost-effective communication between businesses and consumers. More than 290 billion emails are sent daily and are forecasted to reach 347 billion by the end of 2023. Therefore, it is critical to...
by Sofie Kunzi | Sep 28, 2021 | Marketing
Are you a B2B software company looking to implement an effective marketing strategy? B2B software marketing requires clear messaging and a targeted approach. Due to being such a broad field, it is crucial to have a strong strategy in place to effectively convey your...
by Corey Salvati | Sep 7, 2021 | Marketing
Amid all the uncertainty raised by the economic impacts of COVID-19, marketing budgets are being profusely explored. With people losing their jobs and companies retreating to consolidate their positions, how do you still manage to acquire new customers but reduce your...
by Sofie Kunzi | Aug 17, 2021 | Marketing
Email Direct Marketing (EDM) is such a versatile and flexible means of marketing that it works for just about any business model. From eCommerce businesses to services and even non-for-profits, EDM marketing is a great way to build an audience and increase...
