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Find the Right Social Media Target Audience

Find the Right Social Media Target Audience

Social media is considered the most prolific marketing channel in the 20th century, and for a good reason! If anything, social media will continue to increase in popularity worldwide. As of August 2020, more than half of the world now uses social media, with that...

Cashflow and Inventory Control: Find the Gap

Cashflow and Inventory Control: Find the Gap

All accountants know, one way of improving your profitiability is controlling your inventory. Different profit levels are perceived on your income statement due to different ways your inventory is managed and sourced. Therefore, how much cash your business generates...

Common Pitfalls When Selling A Business

Common Pitfalls When Selling A Business

Selling a business is a complicated, lengthy process that is riddled with numerous factors that can make or break the process. This is why so many businesses fail to sell, in fact, 70% of all mergers and acquisitions fail in Australia. Nonetheless, key trends identify...

How COVID-19 Redefined The Digital Marketing Landscape

How COVID-19 Redefined The Digital Marketing Landscape

In the preliminary hysteria COVID-19 presented worldwide, many businesses turned inwards and thought to themselves, how are we going to deal with this? And several did not, in fact, 73% of Australian businesses attempted to access support measures, and 10% of those...

Understanding SME’s Cash Flow Problem

Understanding SME’s Cash Flow Problem

In 2018, SME’s made up for 57% of Australia’s GDP. That is close to 741 billion AUD. With that sort of force driving the Australian economy, you would expect for most of these businesses to have their finances secured and cash flow healthy and aligned. Well, not...