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MarketNAV is a unique system for reporting marketing results. It enables people to overcome the challenges of measuring the effectiveness of marketing activities and its impact on cashflow.  It is unique in the way it classifies business-marketing activity into 6 key areas.

By measuring the things that matter, the marketer gains a lot more control and confidence in decision-making. The basis of our system is about transforming complex marketing data into a logical format.

How you work with MarketNAV

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MarketNAV features and benefits
Feature Benefit
Conversion Rate, Average Value, and Return on Investment calculated automatically by Marketing Channel Know what marketing activities are working, how to increase sales, and get the most from marketing spend
Scenario tool for developing Budgets, Forecasts, and Team Plans A defined, numbers-driven approach to build marketing profiles, linking directly to action plans
Data from business’s Customer Relationship Management system (CRM), web site, and/or MarketNAV Applet, and point-of-sale or accounting package (e.g. MYOB) Linking marketing activity to the profit & loss statement gets information on the ‘real’ marketing ‘drivers’ of sales outcomes
Business’s marketing activities mapped to MarketNAV Channels Consistency of sales & marketing data across businesses and industries for true performance comparisons

 

 

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