MarketNAV is a unique system for reporting marketing results. It enables people to overcome the challenges of measuring the effectiveness of marketing activities and its impact on cashflow.  It is unique in the way it classifies business-marketing activity into 6 key areas.

MarketNAV benefits

• Improves sales performance - Individuals, teams and management are focussed on KPI’s such as leads generated, sales conversion, average sale and direct costs under each of the unique marketing channels
• Rewards success – Establish team and individual incentive programs which actually match real sales and marketing objectives
• Shares success – Discover star performers that are achieving outstanding results from marketing initiatives and sales techniques. Share these experiences across the group
• Creates ‘leverage’ – Able to optimise volumes and values of existing customers and referrals, in balance with other new customer marketing initiatives, like cold calling and advertising
• Facilitates proactive planning - Sales targets and marketing plans can, at last, be set using ‘real’ marketing channel data as a guide
• Improves profitability – You know what marketing dollars are making you money and when
• Informed performance results – Able to benchmark business units to average KPI’s for multi-site or multi-rep businesses
  

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Interested in finding out more?

You are welcome to come along to our Seminars or Contact Us . One of our staff will be happy to answer any of your questions.