Rent - a marketing expense?  Are you kidding?

No, I’m not.  Think about it.

Put aside the dampening in the economy.  Has your business been growing over the past three or five years?

If it has, and many businesses have, has that growth flowed into much improved cashflow to you as the owner of the business?  Has it rewarded you for your ideas, and for your time nurturing it and rewarded you for your investment?

Successful businesses continually capture, report and make decisions with marketing Promotions information.  That is, they understand which marketing activities are generating genuine sales leads for their business. 

This article focuses on the simple subtleties of capturing really meaningful promotions information.  If your business isn’t doing this ... read on, and then go do something about it.

All sales and marketing activities of an organisation need to match the business and marketing plan.  The key to continued sales growth is knowing which marketing activities work and which ones don't.