You are standing at a party or at a trade show display andsomeone comes up to you and enquires about your school. You give them abusiness card and you take their details asking if they would like to go on the mailing list. 

If you are going to measure how effective your marketing is it helps to know when to record the “lead”.  It is not just any old lead it has to be a qualified lead.

There are two things to explain first before we give a couple of examples of when best to record a lead.  These are the “sales process” and “qualified lead.”

Rent - a marketing expense?  Are you kidding?

No, I’m not.  Think about it.

Put aside the dampening in the economy.  Has your business been growing over the past three or five years?

If it has, and many businesses have, has that growth flowed into much improved cashflow to you as the owner of the business?  Has it rewarded you for your ideas, and for your time nurturing it and rewarded you for your investment?